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Since 1991 Piero and his son Rinaldo, teamed to maximise the purity of the crop. They made the bold decision to select only one type of rice, the Carnaroli, which at the time was very little-known but now is representative of the Italian gastronomic culture. Soon thereafter, Piero’s other children Umberto and Anna became involved in developing Acquerello. They dedicated themselves to marketing and image. Maria Nava, Piero’s wife, became responsible for the commercial aspects of the business
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